Chatbots (or digital assistants) have been around for a while, but their use has soared in recent years, especially during the Covid-19 pandemic, and is expected to climb even higher. Not only are these AI-powered automated software robots rapidly growing smarter, but they're also becoming increasingly capable of handling recruitment tasks such as answering job seekers' questions, prescreening candidates, and scheduling interviews.
In response to the lockdown measures of 2020, virtual recruitment went from "nice to have" to "need to have" seemingly overnight. As talent teams use innovative recruitment software to transform the ad hoc solutions of 2020 into long-term strategies for the future, they are paying particular attention to virtual recruitment for several reasons:
As I'm sure you already know, recruiting and marketing have a lot in common. Both have prospects, pipelines, and leads. Writing a good job description is an artform that uses techniques directly from the marketing copy writer's playbook. The techniques recruiters use to attract candidates and the challenges they face staying top of mind are no different than what is being used down the hall in the marketing department. In the marketing world, we can leverage drip and nurture marketing campaigns to stay top of mind with our prospects and these exact same techniques fit nicely into a recruiter's tool kit as well.
When it comes to employee onboarding, the buddy system is one of the most reliable tools HR has at its disposal. Done well, it facilitates an immediate personal connection between new hires and the wider organization, and in the long term it can help drive employee engagement and improve time-to-productivity metrics. Such measures are especially critical in a work environment shaped by COVID-19, with many new hires spending their first days and weeks isolated at home.
Unfortunately, most buddy systems are not set up to support the current work-from-home reality. So what can HR professionals do to adapt their existing programs for remote hires?
Employee experiences may never return to what they were before COVID-19. But with a post-pandemic future still undefined, it will be some time before any “new normal” can be established. In the meantime, employees must continue to adjust to new safety protocols and other stressors in the workplace or continue to adapt to virtual work at home.