Resource Center
By Mackenzie Froese To say that the last year and a half has been difficult would be an understatement. The coronavirus pandemic turned the world on its head and forced everyone to make huge adjustments to their personal and professional lives. But now that we have vaccines and a better understanding of how to prevent the spread of COVID-19, the business world is finally starting a return to normalcy. And unlike spring 2020, when a rapidly emerging crisis forced businesses to pivot suddenly -- and in many cases inexpertly -- today companies have time to make their changes more deliberately and thoughtfully. Whatever get-back-to-"normal" strategies organizations choose to implement, though, they must all be designed to support the same goal: creating a company culture that can help the organization succeed in a postpandemic future. Now, more than ever, it's critical that companies foster a culture that supports these four key elements of organizational health. In the postpandemic world companies have an opportunity to rebuild, restructure, and even reimagine themselves. Considering how tough it is to find and retain top talent in today's hypercompetitive hiring market, organizations should prioritize building a solid company culture that appeals to prospective employees and helps engage and retain current workers. Mackenzie Froese is the director of content marketing at Haley Marketing Group and the editor in chief of HR Insights. She can be reached at mfroese@haleymarketing.com.4 Pillars of a Postpandemic Company Culture
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